# Top 11 Virtual Event Tips from Expert Planners Who Pivoted in 2020
The world of events transformed dramatically in 2020, pushing planners to adapt swiftly to virtual formats. As virtual events became the new normal, planners discovered innovative strategies to engage audiences and create memorable experiences. Here, we share the top 11 virtual event tips gathered from seasoned planners who made this transition successfully.
## 1. Prioritize Engagement
One of the biggest challenges of virtual events is keeping participants engaged. Unlike in-person gatherings, the online format often leads to distractions. To combat this, try:
– **Interactive Polls and Q&A:** Incorporate live polls and Q&A sessions to foster audience interaction.
– **Breakout Rooms:** Use breakout rooms for smaller discussions or networking, making attendees feel more connected.
## 2. Invest in Quality Platforms
Choosing the right technology is crucial. A reliable platform can make or break your event. Look for features such as:
– **User-Friendly Interface:** Ensure attendees can navigate easily.
– **Reliability:** Opt for platforms with a track record of stable performance.
## 3. Create Compelling Content
Content is king, even in a virtual setting. Make sure your presentations are visually appealing and informative. Consider:
– **Dynamic Presentations:** Use engaging visuals and concise text.
– **Guest Speakers:** Invite industry experts to provide unique insights and perspectives.
## 4. Promote Networking Opportunities
Networking can be tougher in a virtual environment. Nonetheless, providing opportunities for attendees to connect is essential. Consider these ideas:
– **Virtual Happy Hours:** Host informal gatherings where guests can mingle and chat.
– **Facilitated Networking:** Organize time for attendees to meet others with similar interests or backgrounds.
## 5. Set the Right Timing
Choose the right time for your event to maximize attendance. Be mindful of:
– **Time Zones:** Consider your audience’s locations to schedule your event.
– **Duration:** Keep your event concise and respect your audience’s time. Aim for a maximum of 90 minutes.
## 6. Leverage Social Media
Use social media to create buzz before and during your event. This can drive engagement and attract a larger audience:
– **Event Hashtags:** Create a unique hashtag for attendees to use.
– **Live Updates:** Share live updates and highlights on your social media profiles to keep the excitement alive.
## 7. Provide Clear Instructions
Help attendees navigate your virtual event by providing clear instructions and guidelines:
– **Pre-Event Guides:** Share helpful resources on how to access the platform and what to expect.
– **Tech Check:** Encourage participants to test their technology ahead of time to eliminate last-minute issues.
## 8. Follow Up After the Event
Don’t let your connection with attendees end when the event concludes. A follow-up can keep engagement strong:
– **Thank You Emails:** Send personalized thank-you notes to attendees.
– **Feedback Surveys:** Gather insights on what attendees liked and areas for improvement.
## 9. Use Gamification
Incorporate elements of gamification to enhance engagement:
– **Quizzes and Competitions:** Introduce quizzes or contests with prizes for participants.
– **Leaderboard:** Display a leaderboard to encourage friendly competition among attendees.
## 10. Focus on Accessibility
Ensure your virtual event is accessible to all by implementing:
– **Subtitles and Transcripts:** Provide captions for all video content.
– **Multiple Formats:** Offer content in various formats catering to diverse learning styles.
## 11. Measure Success
Assess your event’s effectiveness using a range of metrics:
– **Attendance Numbers:** Track the number of participants versus registrations.
– **Engagement Rates:** Analyze how attendees interacted with content and networking features.
Navigating the virtual event landscape can be challenging, but by implementing these strategies, planners can create enriching experiences for attendees.
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